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Rethinking metrics, rethinking narratives: why widening access at elite universities requires more than procedural fairness

by Kate Ayres

For many years, the fair access agenda in UK HE has emphasised more transparent and consistent admissions processes that are underpinned by clearer criteria and targeted support. As a qualified accountant and training in Lean Six Sigma, I’ve always been drawn to efficiency, clarity, and measurable improvement – principles that shaped much of my work in HE. However, as I moved into more senior roles and worked more closely with institutional decision-makers, I started to ask a different kind of question: why do some reforms, even when implemented well, seem to make little real difference?

That question sits at the centre of my doctoral research. Despite significant reforms the social composition of Durham University’s student body has felt largely unchanged. From within the institution, it was evident that fairer offer-making was not translating into meaningful shifts in the home-student entrant profile. This revealed an uncomfortable truth: so far, no amount of investment or policy reform can, by itself, reshape the social forces that determine who sees a Durham degree as desirable.

To understand why, we need to stop looking only at what universities do, and start looking at how students behave, and how the wider customer base, or audience, signals who belongs where.

Why aren’t internal reforms enough?

The limited shift in Durham’s home-student body prompts a key question: are our current metrics assuming universities can control demand, when in fact they can only affect the choices of applicants already in their pool?

My research used fourteen years of UCAS admissions data for Durham University to analyse how applicant characteristics, predicted attainment, school type, and socio-economic background intersect with admissions decisions and outcomes. Using multivariate logistic regression and Difference-in-Differences (DiD) analysis, I examined the impact of Durham’s 2019 move from decentralised to centralised admissions.

Results

Since the centralisation of admissions in 2019:

  • Contextual students are now 72% more likely to receive an offer, reflecting a major shift in offer-making behaviour.
  • Contextual applicants to selecting departments remain 40% less likely to get offers than those applying to recruiting ones.
  • No improvement is seen in firm-acceptance rates, suggesting culture or fit still shape applicant choices.
  • Insurance-acceptance has risen 21%, showing Durham is increasingly seen as a backup option for these students.
  • Contextual students are now 2% less likely to enrol after receiving an offer, raising concerns about deeper barriers to entry.

Trend Analysis

The findings were initially encouraging with Contextual applicants became more likely to receive an offer after centralisation. However, the increased offer rate had very limited effect on who actually enrolled. Contextual applicants were increasingly likely to accept alternative universities before Durham. Meanwhile, the proportion of entrants from higher parental SES groups increased, and independent-school students (already overrepresented) continued to make up around one-third of Durham’s home undergraduate intake in 2023.

Who is in control of demand?

While Durham has a history of taking affirmative action for contextual students, these findings illustrate that the OfS-set POLAR4 ratios will never be achievable for somewhere like Durham because these measures assume that universities themselves control demand. Drawing on Organisational Ecology, I argue that this assumption is flawed.

To understand why improved offer-making did not shift entrant composition, we need to look beyond institutional behaviour and examine the ecosystem dynamics that shape demand. Just as ecosystems rely on diversity, so does HE. No institution can appeal to every audience, nor should it. Organisations operate within ecosystems shaped by social, economic, and political forces, and crucially by their audiences, who ultimately determine demand. Therefore, it is the audience that defines an organisation’s niche. In HE, applicants gravitate toward universities that align with their social tastes, expectations, and sense of belonging. Therefore, the most powerful forces shaping demand are the social networks and information transmissions within and these influence applicants long before they apply: what they hear at school, family expectations, and what peers believe “people like us” do—and where “people like us” go.

Currently, wider systemic shifts are reinforcing and entrenching Durham’s niche, especially among white independent-school applicants:

  1.  As Oxbridge intensifies its widening participation initiatives, applicants who traditionally succeed (predominantly white students from independent schools) are increasingly less likely to secure offers.
  2. These applicants seek the closest alternative to the Oxbridge experience, with Durham emerging as a preferred option.
  3. Durham is increasingly accepted as a firm choice because of its perceived “fit” with these applicants’ identity and expectations (as seen in this research).
  4. These applicants typically achieve their predicted grades, making entry more likely.
  5. Their growing presence reinforces existing social narratives about Durham’s student profile.
  6. Consequently, the entrant composition remains socially narrow, and these dynamics may intensify.
  7. The narrative of Durham as a socially exclusive institution persists.
  8. Applicants from non-traditional backgrounds thus perceive a lack of belonging.
  9. As a result, these applicants are less likely to select Durham as their firm choice.

While these dynamics may prompt questions about whether Durham could or should shift away from its position as an “almost-Oxbridge” institution, the evidence suggests that only limited movement is structurally possible. Organisational Ecology predicts that Durham’s niche will remain relatively stable over time and there are many benefits of sticking with a niche approach. The university may be able to broaden its appeal slightly at the margins, drawing in more students from POLAR4 Q3 and Q4 backgrounds, but POLAR4 Q1 and Q2 students are likely to remain outliers. The real question is therefore not whether Durham can radically transform its appeal, but whether it can create the conditions in which those who do apply feel they can belong and thrive. This is where the OfS should take action because, rather than holding universities accountable for applicant pools (which they do not control), it should focus on the areas where institutional agency is strongest. Improving the lived experience of contextual students, strengthening narrative and cultural inclusion, and raising offer-to-acceptance conversion rates are all within Durham’s sphere of influence. Current patterns, particularly the relatively low acceptance and entry rates among contextual applicants, suggest that cultural barriers remain. Regulators should therefore attend less to the composition of the total entrant pool and more to how effectively institutions support, retain, and attract those who already see themselves as potential members of the community.

Taken together, the wider systemic effects detailed above reinforce, rather than shift, Durham’s niche. Only a proportion of applicants will ever feel an affinity with the institution, which is entirely natural in a diverse HE ecosystem where students gravitate toward environments that resonate with their identities and expectations.

These systemic forces lie largely outside Durham’s control, and changing the feedback loop requires more than procedural reform. It demands narrative change within the social networks where ideas of belonging are first formed, and a commitment to ensuring that the lived experiences of contextual students at Durham are positive and affirming. Building stronger partnerships with schools can help shift these early perceptions, while amplifying the stories and experiences of students from diverse backgrounds can offer powerful, alternative points of identification. Applicants make decisions based not just on information, but on a deep, intuitive sense of whether a place feels like it’s for “people like us”. This cannot be achieved through admissions policy, strategy, or marketing alone. Institutions can also look to examples such as the University of Bristol, which has reshaped its entrant pool through doing exactly this. Their efforts have influenced not only who feels able to apply, but who can genuinely imagine themselves thriving within the institution, resulting in a gradual shift in their niche.

Proposal for new metrics

If we evaluate universities on metrics that assume they control demand, we will misread both the problem and the solution. In the short term, universities cannot determine who chooses to apply, but they can influence who feels confident enough to accept an offer, which may, as seen with Bristol, create gradual shifts in the entrant pool over time. Universities can and should work to broaden their niches, yet Organisational Ecology reminds us that institutions rarely move far from their point of peak appeal, meaning Durham’s niche is likely to remain relatively stable and only widen at the margins. Expecting rapid transformation would be like assuming a population adapted to the Arctic could swiftly relocate to the Caribbean. That’s not saying it’s not possible, but it is not fast. Any substantial change in who feels an affinity with Durham will likewise unfold slowly, as cultural experiences and social narratives evolve. In the meantime, improving the lived experience of contextual students, and seeing this reflected in rising conversion rates, is the most realistic and meaningful early sign of movement within the niche. This stability also means that proportion-based performance measures will continue to make the University appear as though it is underperforming, even when it is behaving exactly as expected within its ecological position. Durham has added complexities in that it will always occupy a relatively small share of the HE market because the physical constraints of Durham City limit expansion. This adds presents further broadening of the niche simply because they can’t change by admitting more students.

Therefore, metrics focused solely on broad institutional demand will never fully capture the dynamics of access or institutional “progress”. However, rising conversions – from offer to firm acceptance or offer to entry – among contextual students would signal a growing sense of fit, belonging, or affinity. And even if these students never form a majority, improving conversion is a meaningful and realistic way to measure widening participation progress, because it focuses on what an institution can actually influence, the student experience.

To take these social forces seriously, and to acknowledge that a healthy HE system depends on a diversity of institutions meeting the diverse needs of students, we need metrics that reflect audience attraction and demand dynamics. Current proportion-based measures, fail to capture these realities. Instead, I propose:

  • Because Russell Group institutions occupy a similar position in the Blau Space (they attract applicants with comparable social, cultural, and educational characteristics), organisational ecology theory suggests they compete in neighbouring overlapping niches. This means that isolated widening participation initiatives at a single institution may simply redistribute socially advantaged applicants across the group rather than increase diversity overall. Coordinated widening participation strategies across the Russell Group would therefore reduce competitive displacement and support genuine, sector-wide broadening of access.
  • Introduce regulatory metrics that reward successful conversion, for example offer-to-firm-acceptance rates for underrepresented groups, rather than focusing solely on offers or entrant proportions. This would bring cultural belonging into WP evaluation by capturing the fact that where these students accept an offer and enter, there is likely be a greater sense of affinity, a place where they feel they can “fit”, belong, and succeed.
  • Measure and report the impact of cross-institution outreach among universities with similar audience profiles, recognising that widening participation is driven by sector-level dynamics rather than isolated institutional efforts.
  • Track behavioural demand patterns (such as firm-choice decisions) across groups of institutions to reveal how social signalling influences applicant preferences.

The future of access lies in changing what we measure—and what we tell ourselves

Universities often feel they are held solely accountable for widening access, yet my research demonstrates that applicant perceptions, social networks, and systemic hierarchies play an equally powerful role. The most important conclusion of this research is that access outcomes are co-produced. Universities are not solely responsible for entrant composition; applicants are active agents whose perceptions and choices shape institutional realities. To make meaningful change, we need approaches that reflect this distributed responsibility. To make real progress, we must rethink both the metrics we prioritise and the narratives we reproduce.

Fair admissions processes matter – but without addressing the social dynamics shaping applicant behaviour, procedural fairness alone will never deliver equitable outcomes. By shifting the sector’s focus to behavioural metrics and narrative change, we can begin to challenge the feedback loops that sustain exclusivity and move toward a system where access is genuinely a collaborative effort.

Durham University may never appeal to more than a small share of the applicant pool, but perhaps the real measure of success is ensuring that those who do not fit the perceived mould feel confident enough to accept and enter. Ecosystems flourish through diversity, and so does HE; no single institution can – or should – meet every need. Our responsibility is to keep access fair, to reshape the narratives that limit choice, and to support those who want to join us to feel that they truly belong. In focusing on this conversion (from offer to entrant) we move toward a more honest and sustainable understanding of what widening participation success looks like. We cannot control the applicant pool, but we can influence the student experience, the narratives that spread through their networks, and their confidence in imagining themselves belonging here.

Dr Kate Ayres is a Chartered Management Accountant (CIMA) with a DBA from Durham University, where her research explored market niches and widening participation in UK HE through organisational ecology using quantitative methods. She has worked across finance, academic, and project management roles in UK Higher Education, including positions at Durham University and the University of Oxford. Kate currently serves as an Academic Mentor on the Senior Leaders Apprenticeship at Durham University Business School. Her work brings together analytical insight, organisational experience, and a commitment to improving HE culture. She also co-manages and sings with the Durham University Staff Chamber Choir, which she founded.


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Promoting equity and employability using live briefs

by Lucy Cokes

‘Live briefs’ are used in Higher Education programmes, and I suggest that they can help promote equity and employability if they are used in very specific ways. The use of live briefs takes place not only in the creative industries, but also across more practical or core subjects in HE. and has many parallels with a wide range of other teaching tools.

Live Briefs have been part of my teaching to students on the Creative Advertising degrees at Falmouth University for the past 10 years, with the last four years using live paid briefs as part of assessment. Done right I passionately believe that live briefs, with their ability to test students through an authentic task, develop creative problem-solving skills, and in turn, enhancing student satisfaction, are a valuable tool.

How live briefs are usually used

A live brief is defined as “a type of design project that is distinct from a typical studio project in its engagement of real clients or users, in real-time settings” (Sara, 2006, p. 1). Often, lecturers believe they are assigning ‘live briefs’, but frequently these are merely ‘simulations’ or ‘mock briefs’ using either outdated, or fictional client briefs which lack a genuine and immediate client need. Distant cousins of live briefs include the use of case studies in teaching, or the use of authentic tasks. However, I believe that the use of a live brief should be the unrivalled method to enhancing students’ employability skills and prospects at university in comparison to these other approaches. Typically, live briefs are sourced through lecturers’ professional networks and are presented to students most frequently as an extracurricular opportunity. These opportunities have often resulted in students securing paid or unpaid placements at agencies or being offered full-time positions post-graduation. By not fully embedding these live opportunities into assessments, there is an inadvertent disadvantage to those already disadvantaged.

How live briefs could be used

Live briefs can be, with effort, integrated into the students’ assessment brief for their modules. Students are often asked to deliver a pitch to the client as part of their assessment with one of the ideas chosen by the client. The winning students should ideally be paid for their time, with full guidance from tutors acting to provide feedback and project manage the process. Course leaders need to use caution when explicitly stating a particular module will contain live paid briefs, as they are often hard to come by. Instead, it is suggested that modules be designed in such a way they can be ‘plugged in’ when accessible.

There are many challenges in using live briefs, these include:

  • Planning in good time prior to start of a module.
  • The need to fit timings with pre-established assessment deadlines.
  • Additional time required for lectures to source the live briefs and manage the ‘clients’.
  • Potential administration constraints with invoicing ‘clients’, paying students and suppliers.

Live briefs seem particularly well-suited to non-profits, small businesses, or government agencies.  Experience has shown that these types of organisations tend so see the partnership with a university and students to be more cost effective, providing social benefits, whilst also being able to be more flexible around the module deadlines.

Organisations benefit from bringing their projects to the university, as they gain a dedicated fresh set of minds working on their problem. The same clients often come back year after year. Chris Thompson of Safer Futures shared that he “…thought the standard, confidence and professionalism of the student pitches and research was exceptional.”

The hierarchy of live briefs has been produced to assist lecturers in deciding how best to use live briefs in their teaching and push for the gold star of having paid opportunities embedded into assessment.  This is a call for a shift in culture and attitudes toward the use of live briefs, so we are not inadvertently decreasing social mobility in the UK through their use.

Live Brief Hierarchy

The hierarchy has been designed to help lecturers navigate the options whilst considering the ever-increasing demand for improved employability equity.

Figure 1: Hierarchy of the use of Live Briefs in University Teaching.
Ranked based on perceived equity and employability status.

Working on live briefs enhances the students’ employability by improving general employability skills, and providing the ability to include this work in their portfolios and CVs. The approach of using live briefs outside of assessment does not provide equal opportunities to students from diverse backgrounds. Less privileged students often work nearly full-time during evenings and weekends to support themselves financially while studying. Indeed, 55% of UK students now work an average of 13.5 hours a week meaning they have less availability to participate in extracurricular assignments  (BBC, 2023). The Social Mobility Commission has noted that “unpaid internships are damaging for social mobility”  (Milburn, 2017). I see a parallel between the use of extracurricular briefs and unpaid internships, so I advocate that we discourage the use of unpaid extracurricular briefs, as they reduce our chances of ‘levelling up’ in the UK.

The Gold Star of Live Briefs

Justyna, BA Creative Advertising graduate, shared her thoughts on working on a paid live brief. “It gave me more motivation to produce the best possible work. But it was mainly because I was excited about the opportunity to actually make a campaign, still as a student. It was a great way of getting work experience and seeing how the industry works. I believe that the campaign I made is one of the most valuable experiences on my CV”.

Embedding live briefs into briefs assessment, producing work for clients, and compensating students for their contributions present significant challenges. However, I believe incremental improvements to the existing practice of utilising live briefs outside of formal assessment without remuneration should be pursued. The deliberate consideration of these options and the effort to implement such changes will gradually shift the culture and attitudes toward the use of live briefs among both university academic staff and external organisations. This progressive adaptation will enhance the integration of live briefs into the curriculum, ultimately benefiting the student experience, learning and employability whilst simultaneously resulting in clear knowledge exchange advantages for the external organisations.

Lucy Cokes is a senior lecturer at Falmouth University, School of Communications. She has been working in higher education for the past ten years and is a Fellow of Advance HE. She leads the Behaviour Change for Good modules on the Advertising courses and started the inhouse agency ‘BE good’ to manage the live projects which have included a number of government funded campaigns around VAWG and Healthy Relationships. Prior to this she ran a highly successful digital marketing agency with 80 staff in the UK across 3 offices.

References

BBC (2023) Most university students working paid jobs, survey shows. [Online] Available at: https://www.bbc.co.uk/news/education-65964375 [Accessed 23 August 2023]

Milburn, A. (2017) Unpaid internships are damaging to social mobility. [Online] Available at: https://www.gov.uk/government/news/unpaid-internships-are-damaging-to-social-mobility [Accessed 22 August 2023].

Sara, R. (2006) Live Project Good Practice: A Guide for the Implementation of Live Projects, s.l.: Centre for Education in the Built Environment


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The pandemic and the progression plans of young people from widening participation backgrounds

by Neil Raven

Context

Whilst much has been said about the broadening education gap caused by covid-19 (Hayes, 2021; Crossfield et al, 2023; De Witte and Francois, 2023), fears have also been raised about its impact on the next-step plans of those from widening participation (WP) backgrounds (Nelsonet al, 2021; Co-op, 2021; Kingsley, 2021), including progression to university. A Sutton Trust (Montacute, 2020: 13) report observed how ‘recessions’, such as that triggered by the pandemic, ‘are known to have considerable impacts on educational aspirations and opportunities, with’, it is noted, ‘young people from disadvantaged backgrounds more likely to have their educational decisions influenced by labour market conditions’ than their more privileged peers (Raven, 2023: 101). However, these commentators and researchers were reporting in the midst of the pandemic when much was uncertain. In seeking to provide a more recent set of perspectives, I was commissioned by a Uni Connect partnership (of local universities, colleges and schools) to gather the insights of 14 teaching professionals based in schools and colleges located in the English West Midlands. The timing of this research coincided with the easing of lockdown restrictions (UK Parliament, 2021). All the institutions involved (which totalled 15, since one participant worked across two schools) had significant numbers of students from disadvantaged neighbourhoods. Whilst the semi-structured interviews with these teaching professions highlighted a range of challenges faced by their students, they also drew attention to the kinds of support that had the potential to overcome them. The results that this blog post reports and reflects upon are based on a recently published journal article (Raven, 2023).  

Challenges

The central argument made in this article was that ‘the challenges wrought by the pandemic accentuated the engrained disadvantages those from WP backgrounds have long had to contend with.’ My interviewees talked about the impact covid had on their students’ mental health. Our ‘year 10[s] [aged 14-15] and upwards,’ one teaching professional observed, are ‘used to hearing from the media that they are so far behind and have missed so much. That is [affecting] plans for where they go’ next. Whilst the impact was evident amongst students who had struggled before the pandemic, those with ‘no previous mental health issues’ were also being affected, including in terms of diminished levels of confidence and resilience. ‘They are much quicker to give up if it is hard work’, one interviewee observed (Raven, 2023: 107).

The teaching professionals also discussed students who were now less certain about the possibility – and suitability – of HE. In part, this was because they had concerns over components of the curriculum that had not been covered. However, it also reflected the fact that lockdowns and restrictions on school visits, as well as who could visit their school and college, meant that they had ‘missed out on’ a range of outreach interventions (Raven, 2023: 101). In addition, the pandemic had reinforced students’ concerns about moving away from home and leaving the communities they were familiar with and felt secure in. It had also acerbated long-held anxieties over debt and the costs (and benefits) of a higher education, in part because of the challenging labour market conditions generated by the pandemic, including in witnessing parents who had been furloughed or lost their jobs (Raven, 2023).

Response

In seeking to address these challenges, interviewees identified the need to ensure ‘students were informed of their options.’ A process, it was argued, that should start early in their secondary school education (years 8 or 9, when they would be 12 to 13 years old), and place university in the context of the wider learner journey, including the post-16 transitions to college or sixth form. Suggested interventions included workshops aimed at exploring what HE is and what it could offer, along with sessions designed to equip these young people with the skills that would enable them to research ‘the range of [university] courses available.’ There was also a need to provide these young people, and their parents/guardians, with ‘more information about student finance,’ as well as the  ‘placement opportunities’ offered by many HE courses (Raven, 2023: 109-111). 

In addition, the teaching professionals highlighted the importance of providing young people with a more detailed understanding of higher apprenticeships. One interviewee argued that whilst their students may ‘know you can work and get paid for it,’ they have very limited understanding of ‘the ins and outs of a degree apprenticeship,’ and that these are ‘attached to a university. [More] needs to be done’, it was added, including providing opportunities for these young people to speak with current higher level apprentices who could tell them about their ‘real life experiences’ (Raven, 2023: 111).

Whilst the provision of information, advice and guidance (IAG) was important, interviewees emphasised the need for outreach. Campus visits could dispel ‘commonly held perceptions that HE will be classroom-based’, it was argued. More broadly, providing first-hand accounts of HE could be especially important ‘because a lot of our kids don’t have parents who have been to university. So, doing those [university] trips has a big impact on the [them], and [is] something that we have not been able to do recently’ (Raven, 2023: 112).

The teaching professionals also highlighted the part that undergraduates could play as role models. In particular, those who came from ‘relatable demographic and social backgrounds.’ Various ideas for how university students could be deployed were described. These include a ‘university pen pals’ scheme, that ‘would enable those involved to ask the students about their university, their course, or anything [they] want to know really.’ Mentoring opportunities were also discussed. These could enable students from under-represented backgrounds to ask their mentors about ‘their journeys’, including ‘what the start of university [was] like, [and] how they cope[d] financially’ (Raven, 2023: 113).

Conclusion

The findings from this study suggest that the pandemic has reinforced existing patterns of disadvantage. Moreover, they provide a corrective to views that IAG and outreach support can be offered (and prove effective) as one-off activities. Instead, they underpin the imperative for a ‘sustained and progressive programme’ of interventions that not only support the development of students but counter the detrimental impact of external events (Raven, 2023: 16). However, there remains a need for more research. Not least, in hearing from the students themselves and, ideally, by adopting a longitudinal approach that captures change in views and post-18 intentions over time. It is hoped that a new research project will afford such insights.

Acknowledgements

Thank you to the teaching professionals who took part in this study for their time, insights and expertise. Thank you also to members of the Higher Horizons+ Steering Group for supporting this study and especially to Ant Sutcliffe, the Network’s Head, Dr Hannah Merry, the Operations Manager, and Katie Coombe-Boxall, the Data and Research Manager, for all their guidance and patience.

Neil Raven is an educational consultant and researcher in widening access. Contact him at neil.d.raven@gmail.com.


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Exploring British Muslim transitions to PGT studies

by Zain Sardar and Amira Samatar

The social mobility charity, the Aziz Foundation, has published a major new report examining the progression challenges encountered by British Muslims aspiring to PGT studies. We consider this a timely intervention, in the context of a rapidly changing student demography, indicated in the popular usage of such terms as ‘hyper-diversification’ (Atherton and Mazhari, 2020) within HE policy discourse, and corroborated in recent projections by the professional membership body, Advance HE. In the wake of these demographic trends, a recent TASO publication (Andrews et al, 2023) reports that the sector is gripped by a high degree of uncertainty over the most expedient institutional approaches to adopt in dealing with disparities in progression and attainment. 

Transitions: British Muslims between UG and PGT studies will be of benefit to HE practitioners, researchers and forward thinking institutions willing to engage in an analysis of the granular experiences of discrete, minoritised communities. That is, decision and policy makers open to targeted interventions, as opposed to the one-size fits all, universal approach that delineates the current comfort zone in HE. We are particularly concerned with the direction in which the widening participation agenda will seek to evolve, encouraging the better incorporation of the access needs of faith communities in any future trajectory.

The progression challenge

The policy exceptionalism that discounts British Muslims from HE regulatory frameworks and formulas helps to sustain the equality gaps that hinder academic progression. To expand on this theme: recently there has been a greater regulatory focus on disparities in relation to ethnicity, which is certainly welcome. For example, there is a consensus that the most pressing sector wide challenges centre on the degree-awarding gap, as mentioned above, and access to doctoral studies for minoritised communities (OfS, 2020). However, a lacuna is still visible: the disadvantages that accrue around faith – as an operative dimension of the British Muslim identity – are still not part of the ‘intersectional mix’ making it onto the regulatory agenda (although we should acknowledge that the new ‘Equalities of Opportunity Risk Register’, established to regulate the student experience, does make mention of Muslim students) (OfS, 2023).

The progression challenge, however, is very evident and borne out in the Office for Students’ (OfS) own data dashboard. It indicates a drop off in British Muslim participation between the undergraduate and postgraduate taught level (from 12% to 8%)(OfS, 2021-22). Furthermore, this is not replicated amongst those from non-faith backgrounds or other control groups, such as Christian students.

We can thus detect in national datasets the contours of an entrenched social mobility fault line. The sector’s response to this is critical, as dealing with these disparities will necessitate enhancing the current access regime. It will need to build in more responsiveness to the forms of disadvantage that holds back intersectional communities – such as British Muslims – from participation at the postgraduate level.

An intersectionality of disadvantage

Transitions centres the testimonies of British Muslims, deploying a Critical Race Theory (CRT) methodology and qualitative analysis to examine the lived experiences of candidates for the Aziz Foundation’s flagship Masters Scholarship programme.

The charity has awarded over 560 scholarships since its inception in 2016, and commenced surveying its candidates in 2019/20, subsequently undertaking this exercise on an annual basis. In having access and utilising the Foundation’s rich seam of data, we would like to position the report as a form of community-based research. From our perspective, participating survey respondents are co-producers of knowledge, supporting an investigation into the factors that inhibit educational progression, as well as shining a light upon the reasons why British Muslims wish to pursue PGT study. 

Moreover, the key concept of ‘intersectionality’ is deployed in order to explore the British Muslim identity through the testimonies (or autoethnographies, in which respondents are invited to reflect on their own condition within HE) of scholarship candidates. As both faith and ethnicity, and the interaction between the two, determines the experiences of, and hardships faced, by British Muslims, this is a crucial focus area. We emphasise this as a ‘hidden’ dynamic, as this type of intersectional disadvantage – in its granularity – is rarely acknowledged in its complexity by HEIs within institutional strategies. 

Pipeline issues and recommendations

Transitions explores why the transition to PGT is of so much significance for British Muslims, as well as the wider sector. It has ramifications beyond the low number of this demographic who progress all the way into academia as researchers and members of the professoriate. For instance, Masters programmes are thought of as a way to redress imbalances in social capital, providing minoritised communities with opportunities to widen networks for professional development. This is important in relation to labour market outcomes, taking into account the underrepresentation of senior leaders across professions and industries of a British Muslim heritage.   

More widely, we would like to ask institutions to reflect on ways in which they can mend the ‘broken bridge’ of PGT – and so fortify the academic and education-to-work pipeline. Some of our report recommendations for institutions and the sector provide a starting point:  

  • Amongst HEIs, there ought to be parity of esteem and financial resources between pre-entry widening participation and postgraduate widening participation
  • HEIs to be proactive in incorporating ‘British Muslim students’ as a disadvantaged group in Access and Participation Plans (APPs), considering institutional context
  • The ‘broken pipeline’ at PGT ought to be bridged with appropriate funding opportunities such as ring fenced scholarships

We urge institutions and practitioners to read our report carefully and consider our full set of recommendations.

Ultimately we believe that the future of the widening participation agenda can be effectively shaped through institutions that take the initiative, developing innovations and extending access to constituencies at the sharp end of the intersectionalities of disadvantage. 

Transitions: British Muslims between undergraduate and PGT studies can be accessed here. 

Dr Zain Sardar is a joint programme manager at the Aziz Foundation. He leads on the Foundation’s engagement with its university partners and higher education stakeholders. As well as completing his PhD in law at Birkbeck, University of London, he has previously worked in higher education administration and policy. Zain also currently sits on the Yorkshire Consortium for Equity in Doctoral Education external advisory board.

Amira Samatar, MA Ed., AFHEA, is a postgraduate researcher whose academic interests centre around the educational experiences and journeys of racially minoritised students in British universities, with a specific focus on Black British women’s experiences beyond the postgraduate level. Amira is an associate at MA Education Consultancy and is committed to progressing social justice agendas within the higher education sector and to this end, increasing opportunities for Black and Muslim students

References

Andrews, S, Stephenson, J. Adefila, A et al (June 2023) Approaches to addressing the ethnicity degree awarding gap, TASO Atherton, G and Mazhari, T (2020) Preparing for hyper-diversity: London’s student population in 2030 Access HE


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Why do vocational FE students choose to go to HE?

by Neil Raven

Introduction

In a previous blog, I explored the reasons why some students on level 3 (advanced) professional and applied courses decide against higher education. Those whose views were sought came from a further education college (FEC) located in the East Midlands. FECs are significant providers of such (vocational) courses in England (Archer, 2023, UCAS, 2023). Yet, their HE progression rates are typically lower than those reported by schools and sixth form colleges (GOV.UK, 2023). Indeed, the desire to address this differential has been highlighted by the Office for Students (OfS, 2022), including through the work of the Uni Connect programme (Raven, 2023). It also chimes with the government’s levelling up scheme, and the view that FECs are key players in addressing inequalities in regional skills levels (OfS, 2022). However, acknowledging the rationale amongst FE college students for rejecting HE provides only half the picture. Any initiative that seek to widening higher education (HE) participation should also take account of the drivers for progression amongst the same groups of learners, since a good number of FE college students doing vocational programmes go on to some form of higher-level study, although many more have the potential to do so. This was one of the key areas explored in a recent research project and discussed in a book chapter from which the findings in this blog are taken (Raven, 2023).

Method and approach

This research gathered the views of students in the second (and final) year of their level 3 professional and applied courses. The sample comprised 110 students from two FE colleges: one in the Midlands (60 participants), the other in Eastern England (50 participants). In addition to gaining insights into their motivations for pursuing higher-level study, the research looked at the support these students had received. A questionnaire was used for this purpose, with answers captured in a one-to-one meeting between my fellow researcher and each participant. Whilst these meetings required time to organise, this approach to the administration of the questionnaire ensured that all the questions would be understood and considered by those who volunteered to take part in the study (Raven, 2023: p59). To facilitate comparison – and draw out common themes – we chose participants who were pursuing the same three subject areas at each college. These comprised sport, animal management and child care, which were amongst the most popular options offered and where the ambition at both institutions was for more students to take the HE route.

Findings

Three broad sets of motivations for progressing onto higher-level study were voiced by participants across both colleges and amongst the three subject areas. The first set concerned the learning opportunities HE presented. These included gaining more skills, ‘furthering and improving one’s knowledge,’ and acquiring a higher-level qualification (Raven, 2023: p64). The second set of drivers related to ‘the experience’ a university education would offer. Here, participants talked about the social aspects of HE life, including the chance to make friends, gain greater independence, and acquire ‘new life skills.’ The third group of responses focused on the improved ‘employment prospects’ arising from going to university (Raven, 2023: p64). A higher education, it was argued, would open up ‘better job opportunities’, and enhance one’s chances of securing a well-paid job. In addition, it would enable the pursuit of a chosen career and help secure access to sought after professions (Raven, 2023: pp64-65).

Participants also provided insights into the ‘sources of next-step guidance’ that had proved valuable in their decision to pursue a higher education (Raven, 2023: p70). Five sources were discussed, although not every participant alluded to all of these. They comprised the support provided by family members, including ‘parents, sisters and brothers, [along with] extended family members and relatives’, as well as ‘friends.’ (Raven, 2023: p70). Online sources of information were also discussed, including the UCAS website. In addition, a number of participants talked about ‘the insights gained from the work experience’ component of their courses. The guidance and encouragement provided by college staff was also highlighted, in particular that offered by tutors and careers teachers (Raven, 2023: p70). However, surprisingly few made reference to outreach activities, including campus visits and university open days.

Implications

Whilst these findings are from a small study, the consistency in responses amongst participants who came from three different subject areas and were studying at two separate colleges suggests that they are of significance. Moreover, the motivations identified are consistent with those that have been discussed in other studies (Wiseman et al, 2017). The Uni Connect programme is seeking to raise progression rates from FE colleges (OfS, 2022). These findings suggest the value of ensuring any support offered considers and engages with the drivers likely to facilitate participation. They also draw attention to a gap that could be filled through the provision of outreach interventions (Raven, 2023).

That said, more research is needed. The questionnaire used in this study proved an efficient way of gathering the views of the majority of students on the designated courses. However, the deployment of focus groups, or semi-structured interviews, with a sample of the same students would enable a more detailed exploration of HE drivers, and a closer consideration of the nature and effectiveness of the support they received, and the types of outreach that would be of greatest benefit to them and their peers.

Neil Raven is an educational consultant and researcher in widening access. Contact him at neil.d.raven@gmail.com.

Acknowledgements

Thank you to the students at both colleges who participated in this study. Thank you also to Dr John Baldwin for overseeing the questionnaire survey.


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Guiding principles for supporting BTEC students

by Chris Bayes

At an SRHE ‘Student Access and Experience Network’ online conference on 19 November 2020, I and colleagues who lead the National Education Opportunities Network (NEON) Working Group on ‘Supporting BTEC students’ were privileged to speak about the development of our Group. We also introduced colleagues to the Guiding Principles publication we have recently produced in partnership with Pearson, the UK’s largest awarding body, whose vocational qualifications include Edexcel NVQ and BTEC from entry level to Higher National Diplomas. This blog provides an overview of the development of the Group, our publication and our proposed next steps to support BTEC learners’ progression into higher education.

The beginnings of the Group: NEON, why BTEC learners, and how we developed Guiding Principles

Our Group is one of a number of Working Groups co-ordinated by NEON. NEON is a professional organisation supporting those involved in widening access to higher education. Its Working Groups are led by members and bring colleagues from the widening participation (WP) sector together to take forward a specific agenda or area of practice.

The ‘Supporting BTEC Students’ Working Group was formed in 2018, following a successful initial conference hosted that summer by Brunel University. The conference sought to explore issues around the progression, retention and success of students accessing HE via the BTEC pathway. At our first meeting in September 2018, we invited guest speakers from Association of Colleges, Pearson and UCAS, who gave contrasting views on the post-16 qualifications landscape in England and the role of the BTEC qualification within this. The meeting itself was extremely well attended with around 70 colleagues present. As a NEON Executive member, I was particularly pleased to see the number of teacher colleagues taking part in this meeting – our membership has historically consisted of WP practitioners based in institutions and those working on the UniConnect collaborative outreach programme.  This showed that we were covering an issue which was hugely topical across the sector.

The last decade has seen an increase in the number of learners progressing to higher education having studied a BTEC qualification. One in four students currently gaining access to HE have taken a BTEC National, about 100,000 students. There is a clear correlation between students studying BTEC qualifications and socio-economic status; research undertaken in 2016 by the Social Market Foundation showed 47% of students entering higher education from the most disadvantaged areas (Q1) are BTEC holders.

As a Group, we wanted to work to support the access, progression and success of BTEC students.  Over the course of the past two years, we have refined our focus to developing our Guiding Principles publication, written for colleagues working with BTEC students at each stage of the student lifecycle.

Our Guiding Principles

Following our first meeting, we developed some terms of reference for the Group. Our initial thinking was to develop resources to support teachers and advisors for student progression and to capture the scope of activity taking place to support BTEC learners at each point of the student lifecycle. We are still compiling this information and so if you have an example of practice you would like to share, please let us know!

As the group evolved, we decided to focus on our meetings as opportunities to share practice with invited guest speakers and have used this knowledge to shape our Guiding Principles.  Abstracts of each of these principles are provided below.

  • Championing fair higher education admissions practices for BTEC learners – Dr Alex Blower (University of Portsmouth)

One of the guiding tenets of the NEON Supporting BTEC Students Working Group is to champion fair admissions practices by universities. The group contends that BTEC students, who are often first in their family to attend university, should not have to dig for information about course entry requirements or face additional barriers. It argues that BTEC qualifications should feature as prominently as A levels in prospectuses, and websites, as they are the second most common qualification used for university entrance in the UK. The Group campaigns to make entry requirements/eligibility criteria clear and accessible to BTEC students at all UK HE providers, including Russell Group institutions and those with higher entry tariffs. BTEC learners should be able to establish their eligibility for an undergraduate degree quickly and easily, without the need for them to make further enquiries. If BTEC qualifications aren’t accepted due to course content, the group argues that this should be clearly indicated. The group believes that uniformity and transparency in admissions practices across the sector is a prerequisite to equitable access to Higher Education for BTEC students.

  • Conducting meaningful outreach activity with BTEC learners in schools and colleges – Rebecca Foster (University of East Anglia)

One of the biggest barriers to vocational students entering HE is that pre-entry activity run by Recruitment and Outreach professionals is targeted towards A level students, rather than being focused on their needs. The pre-entry guiding principle champions the need for staff working with students’ pre-entry to be inclusive of vocational learners. This is especially important as learners studying vocational qualifications are often from the most underrepresented backgrounds. Therefore an inclusive approach is paramount, especially from a widening participation perspective. Through raising awareness of the important but sometimes nuanced differences between BTEC and A level learners such as curriculum, learning style, learner identity and learning environment, important changes in promotional language, bespoke events and CPD for college staff can be put in place. The group hopes this will culminate in more vocational learners being aware of HE as an opportunity to them and for practitioners to be equipped to provide appropriate advice and guidance to support their progression.

  • Supporting the transition and student success of BTEC students in higher education – Rebecca Sykes (University of Leeds)

Research shows that BTEC students entering university are more likely to be from a widening participation background, have lower progression and retention rates, be at different starting points in terms of academic preparedness and understanding assessment expectations in HE, and that a sense of belonging is one of the biggest challenges facing this cohort. Our third guiding principle, focusing on transition, attainment and retention, uses the core principles of identify, evaluate, share and embed, to create an environment where BTEC students succeed during their studies and beyond. Valuable, informative and engaging conversations in the group meetings and across conference sessions, has allowed open discussions about the barriers facing this cohort of students, enabling us to recognise how practitioners can be instrumental in their own institutions to help overcome these challenges.

  • Understanding the needs of BTEC students through engagement with research – Chris Bayes (Lancaster University)

There is a lack of effective knowledge exchange between policy makers, practitioners and researchers active in the field of widening participation.  With reference to the progression, retention and success of students accessing university via a BTEC pathway, we have identified gaps in terms of knowledge transfer between practitioners and teachers working with applicants prior to university, and academics working with these students when they are at university. Some traditional universities have been guilty of reinforcing a deficit model perception of BTEC students. For many degree programmes, BTEC students’ prior learning has better prepared them for the progression into HE. By supporting the development of reflective practitioners across the sector, our Working Group is ensuring that staff are able to support today’s increasingly diverse student population, regardless of their prior academic background.

Further information

PDF copies of our Guiding Principles publication can be found via the NEON website – https://www.educationopportunities.co.uk/resources/research/. To find out more about Working Group, please visit https://www.educationopportunities.co.uk/programmes/working-groups/supporting-btec-students/ or join our LinkedIn Group – https://www.linkedin.com/groups/8805592/

The Department of Education is undertaking a consultation exercise to review post-16 qualifications at level 3 in England. The consultation proposes a new system for Level 3 qualifications that creates a dual route based on A Levels and T Levels. This proposed new landscape does not therefore see a separate role for BTEC qualifications, which at present offer learners a route into either higher education or employment. If you care about safeguarding the future of the BTEC, you can access this consultation via the following link: https://consult.education.gov.uk/post-16-qualifications-review-team/review-of-post-16-qualifications-at-level-3/. The deadline for this consultation is 15th January.  We will be working with Pearson to deliver a practice-sharing event showcasing case study examples of how the BTEC qualification supports learners at each stage of the student lifecycle.  Should you wish to be involved in this, please get in touch via c.bayes@lancaster.ac.uk .

SRHE member Chris Bayes has worked in the field of Widening Participation (WP) since 2007, holding practitioner and managerial roles in WP teams at a number of universities and previously leading a number of collaborative partnerships in NW England.  Chris is a research-active practitioner and his research paper ‘Blurred Boundaries – Encouraging greater dialogue between Student Recruitment & Widening Participation’ appeared in the Forum for Access & Continuing Education (FACE)’s 2019 Conference publication. Chris has been an Executive Board member of the National Education Opportunities Network (NEON) since 2015 and has acted as Chair of NEON’s ‘Supporting BTEC students’ Working Group since this was established in 2018.


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The SRHE Student Access and Experience Network

by Manny Madriaga

On the 28th February 2020, SRHE launched the new Student Access and Experience Network. The network merged two formerly separate networks to encompass the entire continuum of student participation in higher education from access to experience and success, providing an insight into academic, social as well as welfare aspects. (The launch event occurred on one of those non-strike days for those of us engaged in the UK’s UCU industrial action.) It also occurred as the Covid19 pandemic was beginning to emerge as a factor in the UK  life – the day before the launch, the UK government’s chief medical adviser, Professor Chris Whitty, indicated that the country could face at least a couple of months of disruption. At the time of writing, just over 40 days has passed since the launch event, and much has changed in all our lives. It definitely has affected our work, our relationships with each other, and our connections to our students. This has triggered us to open up a space to discuss many of the issues that we have recently confronted in the sector due to Covid19.  Particular questions have arisen as to whether university responses to the pandemic will reduce or exacerbate structural inequalities for students in accessing and engaging in HE. For instance, Dai O’Brien has described in a previous SRHE blogpost that teaching and working remotely during this time can be virtually inaccessible.          

The launch event highlighted key issues around the whole student lifecycle. The event began with questions around access and the history of university outreach programmes with Dr Julian Crockford’s presentation, ‘Tensions, Contradictions and Perpetual Loose Ends – ‘Widening Participation’ in HE Policy (audio and slides)’, outlining contentions around theory and practice in targeting interventions to specific groups of students. The seminar then extended conversations with Dr Camille Kandiko-Howson’s paper, ‘From Cinderella to Queen Bee: Student Experience Research (audio and slides)’, highlighting issues of student participation and success and the role of higher education institutions within that. Finally, the event provided an opportunity to explore inequalities in graduate outcomes with Professor Nicola Ingram and Dr Kim Allen sharing their recent work (audio and slides). 

From these stimulating presentations, questions and discussion emerged from the diverse audience of widening participation practitioners, researchers, and graduate students. In these conversations, we engaged with evidence of how higher education not only transforms students in positive, meaningful ways, but also significantly marginalises many. As a new network, we have set out to explore these processes of marginalisation and structural inequalities that affect the access and experiences of students in HE. The HE sector is rarely value-neutral and meritocratic. Instead, universities, and other higher education contexts, are highly contentious spaces, structured by class, gender, and race, among other things. Notions of the ‘traditional’ student obscure the varied pathways into higher education as well as the intersectional nature of students’ identities, including special needs backgrounds, experiences of care and estrangement, and age. It is worth mentioning here that Dr Kandiko-Howson rightly argued in her presentation that we should not be talking about the ‘student experience’ as something monolithic. We should be talking about student experiences. This is similar to the point made by Karen Gravett in her SRHE blogpost in challenging the dominant narrative of students as experiencing a homogeneous ‘student experience’ in their university transitions.   

The beauty of all three presentations at the SRHE SAEN launch event is the offer of conceptual tools to challenge dominant discourses in widening participation, student experience, and graduate employability.  Dr Crockford, for instance, shared his own experience of working in widening participation, shining a light on the data issues in monitoring and evaluating university access. Reflecting upon her own experience as convenor of SRHE’s Student Experience Network, Dr Kandiko-Howson held up and reminded attendees of the seven principles of good undergraduate teaching practice of Chickering and Gamson (1987). Being reminded of these principles parallels our own ambitions as a network in countering much of the deficit-oriented perceptions of students on issues of access, retention, and academic performance. Professor Ingram and Dr Allen introduced their ‘social magic conversion table’ to demonstrate how employers may sift and exclude certain groups of university graduates to construct their ‘ideal’ graduate hire.    

Although we come equipped with new knowledge and have made new connections with others across the sector, we do have anxieties and more questions about the state of higher education and our students during the time of global upheaval. The launch was one of the last events we actually attended in person. We are all working remotely and attempting to connect to our students with our online lectures. We are aware we are not the only ones. Thus, we are asking you to contribute to crowd-sourcing an array of the following to inform research, practice and policy in the area of widening access, student experience and progression in the light of Covid-19. Our goal is to bring together diverse perspectives, ensure all voices are heard, and start building a repository of ideas and solutions in response to current circumstances. 

Please add to the following Google document: https://tinyurl.com/sk6jv5h  

Based on the resultant log of initiatives we are hoping to bring together researchers and practitioners in moderated discussions in the coming months to inform policy and practice.

Dr Manny Madriaga is a Senior Lecturer in Education Studies at the Sheffield Institute of Education, Sheffield Hallam University. He is a co-convenor of the Society for Research in Higher Education Student Access and Experience Network.