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Why doesn’t higher education make a difference?

by Amir Shahsavari and Mohammad Eslahi

This blog is based on research reported in Shahsavari, A, & Eslahi, M (2025) ‘Dynamics of Imbalanced Higher Education Development: Analysing Factors and Policy Implications’ in Policy Reviews in Higher Education.

Our study addresses the paradox of expanding higher education, particularly in Iran, failing to translate into substantial societal impact. We adopted an interpretive research paradigm to explore participants’ experiences and perspectives, emphasising qualitative inquiry. Specifically, we applied a basic qualitative research approach, focusing on thematic data analysis to understand underlying meanings and patterns. We conducted semi-structured, in-depth interviews with 23 professionals from Iran’s higher education system, including executive experts and academic scholars. The data was analysed using qualitative theme analysis with the thematic network approach. It highlights the interplay of internal and external factors driving this imbalance and offers practical recommendations for policymakers and university administrators. The study identifies multiple external and internal factors contributing to the imbalanced development of Iranian higher education.

External Factors:

  1. Conflicting Political Discourse: Political divisions create inconsistent policy directions that hinder higher education reform. The resulting instability restricts universities from pursuing coherent strategies for social development.
  2. Deficient Decision-Making Structures: Inefficient policy frameworks restrict universities’ ability to align with national development goals. This limits their capacity to engage in long-term planning, research commercialization, and innovation.
  3. Lack of Social and Cultural Cohesion: Weak societal integration reduces higher education’s ability to contribute to social progress. Universities struggle to connect their knowledge outputs to broader societal needs without a shared cultural framework.
  4. Low Demand for Science and Technology in the Economy: Limited integration of scientific advancements into economic sectors hinders universities’ relevance. Weak industry-university linkages prevent research outcomes from driving innovation and economic growth.
  5. International Sanctions: Economic constraints and restricted access to global knowledge networks impede higher education progress. This isolation limits opportunities for research collaboration, technological exchange, and funding access.

Internal Factors:

  1. Limited Engagement with National and Local Ecosystem Needs: Universities lack meaningful interaction with regional industries and communities. This disconnect limits their ability to address localized development challenges.
  2. Insufficient Attention to Territorial Advantages in Development Planning: Universities often fail to leverage local strengths and opportunities, weakening their contribution to regional economic development.
  3. Weak Endogenous Creativity: Overreliance on Western educational models stifles innovative academic approaches. As a result, Iranian universities struggle to develop unique solutions suited to local challenges.
  4. Promotion of Emigration: University environments inadvertently encourage student and faculty migration, reducing local impact. This trend diminishes the human capital available to drive national innovation.

This study contributes new insights by highlighting the interplay between external political pressures and internal university strategies. While previous studies have emphasized government interventions and economic constraints, this research reveals the disruptive effects of conflicting political ideologies and weak social cohesion. Additionally, the study expands on the “quadruple helix” model by illustrating the absence of place-based leadership and strategies as critical gaps in Iranian higher education. The study also introduces a framework for integrating participatory governance models into university decision-making processes, enhancing institutions’ responsiveness to societal needs. The study emphasizes three key strategies for improving higher education’s societal impact:

  1. Promoting National Dialogues via Universities: Encouraging open dialogue among academic leaders and policymakers can bridge ideological divides, fostering consensus on long-term educational goals. This step is vital to mitigate political interference and improve strategic planning for university development. Higher education can contribute to national stability and long-term planning by positioning universities as mediators in political debates.
  2. Increasing Science and Technology Demand: Policymakers should enhance economic incentives for scientific research integration. Encouraging industrial partnerships and market-driven research will amplify universities’ role in economic growth. By creating a more dynamic innovation ecosystem, universities can expand their influence on industry practices and economic modernization.
  3. Developing Science and Technology Diplomacy: Expanding diplomatic ties to bypass sanctions can enhance Iranian universities’ access to global scientific collaboration, fostering innovation and knowledge exchange. Such efforts include developing partnerships with international research centers and increasing participation in global academic networks.

The study to address internal factors recommends:

  • Expanding participatory teaching models, such as service learning, to connect universities with community development. These models empower students to engage with social challenges directly, enhancing their sense of responsibility and practical skills.
  • Aligning government support for universities based on regional strengths, promoting competition, and enhancing educational quality. By linking funding models to regional priorities, universities can better tailor their strategies to local economic and social needs.
  • Supporting creative teaching and research initiatives to foster academic innovation. This includes incentivising faculty to develop unconventional teaching methods and interdisciplinary research projects.
  • Encouraging initiatives that promote national pride and social responsibility among students and faculty, mitigating emigration trends. Universities can strengthen students’ connection to local development through values-based education and encourage talent retention.

The study highlights a critical limitation: its participants were drawn solely from the supply side of the science and technology ecosystem (university faculty and administrators). Future research should include stakeholders from the demand side, such as industry leaders, policymakers, and civil society representatives, to develop a more comprehensive understanding of higher education’s role in societal development. Exploring the interplay between social values, economic incentives, and political frameworks would provide deeper insights into higher education’s transformative potential.

This research underscores the need for a holistic approach to higher education reform. By addressing internal and external challenges, policymakers can create an educational landscape promoting social, economic, and political progress. Universities must evolve beyond expanding access to higher education and focus on fostering creativity, engagement, and accountability to enhance their contributions to society. Developing partnerships with industry, embracing participatory governance, and promoting inclusive dialogues will empower universities to become key drivers of social and economic transformation.

Amir Shahsavari is an Assistant Professor of Higher Education at Shahid Beheshti University in Tehran, Iran. His academic interests lie in higher education policy, academic management and planning, and teaching and learning, mainly focusing on higher education studies in Iran. Drawing on his research, he seeks to contribute to a deeper understanding of the challenges and opportunities facing Iranian universities to inform policy and improve educational practices. am_shahsavari@sbu.ac.ir

Mohammad Eslahi holds a PhD in Higher Education from the University of Tehran, Iran, specializing in Educational Administration and Planning. His research interests focus on the economics of higher education and the economics of university research. He is a lecturer and research assistant at the University of Tehran, actively contributing to teaching and scholarly endeavors in these fields. Eslahi.mohammad@ut.ac.ir


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Surviving and thriving in HE professional services

by GR Evans

This blog was first published in the Oxford Magazine No 475 (Eighth Week, Hilary term, 2025) and is reproduced here with permission of the author and the editor.

Rachel Reeds’ short but comprehensive book, Surviving and Thriving in Higher Education Professional Services: a guide to success (Routledge, 2025), is both an instruction manual for the ‘professionals’ it was written for and an illuminating account of what they do for the academics and students who benefit. However, Reeds is frank about what is sometimes described as ‘trench warfare’, a ‘tension’ between academics and ‘everyone else’, including differences of ‘perceived status’ among the staff of  ‘higher education providers’.

Her chapters begin with a survey of the organisation of ‘UK higher education today’. Then comes a description of  ‘job or career’ in ‘professional services’ followed by a chapter on how to get such a post. Chapter 4 advises the new recruit about ‘making a visible impact’ and Chapter 5 considers ‘managing people and teams’. The widespread enthusiasm of providers for ‘change’ and ‘innovation’ prompts the discussion in Chapter 6.

Reeds defines ‘Professional Services’ as replacing and embracing ‘terms such as administrators, non-academic staff or support staff’. In some providers there are not two but three categories, with ‘professional services’ sometimes described as ‘academic-related’ and other non-academics as ‘assistant’ staff. Some academics are responsible for both teaching and research but there may also be research-only staff, usually on fixed-term externally-funded contracts, which may be classified on the sameside of the ‘trench’ as academics. The ‘umbrella carriers’ of ‘middle management’ and ‘dealing with difficult things’ provide matter for Chapter 7. In Chapter 8 and the conclusion there is encouragement to see the task in broader terms and to share ‘knowledge’ gained. Each chapter ends with suggestions for further reading under the heading ‘digging deeper’.

The scope of the needs to be met is now very wide. Government-defined ‘Levels’ of higher education include Levels 4 and 5, placing degrees at Level 6, with postgraduate Masters at 7 and doctorates at 8. The Higher Education and Research Act of 2017 therefore includes what is now a considerable range of ‘higher education providers’ in England, traditional Universities among them, but also hundreds of ‘alternative providers’. Some of these deliver higher education in partnership with other providers which have their own degree-awarding powers, relying on them to provide their students with degrees. These all need ‘professional services’ to support them in their primary tasks of teaching and, in many cases, also research.

Providers of higher education need two kinds of staff: to deliver education and research and others to provide support for them. That was noticed in the original drafting of the Further and Higher Education Act of 1992 s.65, 2 (b) which approved the use of (the then significant) ‘block grant’ public funding for:

the provision of any facilities, and the carrying on of any other activities, by higher education institutions in their area which the governing bodies of those institutions consider it necessary or desirable to provide or carry on for the purpose of or in connection with education or research.

In what sense do those offering such ‘services’ constitute a Profession? The Professional Qualifications Act of 2022, awaiting consideration of amendments and royal approval, is primarily concerned with licence to practise and the arrangements for the acceptance of international qualifications. It is designed to set out a framework ‘whereby professional statutory regulatory bodies (PSRBs) can determine the necessary knowledge and experience requirements to work in a regulated profession (for example nursing or architecture)’. It will permit ’different approaches to undertaking’ any ‘regulatory activity’ so as ‘to ensure professional standards’This is not stated to include any body recognising members of the Professional Services of higher education.  Nor does the Government’s own approved list of regulated professions.

The modern Professional Services came into existence in a recognisable form only in the last few decades.The need for support for the work of the ‘scholars’ got limited recognition in the early universities. When Oxford and Cambridge formed themselves as corporations at the beginning of the thirteenth century they provided themselves with Chancellors, who had a judicial function, and Proctors (Procuratores) to ensure that the corporation stayed on the right side of the law. The office of Registrar (Oxford) and Registrary (Cambridge) was added from the fifteenth sixteenth century to keep the records of the University such as its lists and accounts.

The needs to be met expanded towards the end of the nineteenth century. Oxford’s Registrar had a staff of five in 1914. The Oxford and Cambridge Universities Commission which framed the Act of 1923 recommended that the Registrar’s role be developed. The staff of Oxford’s Registrar numbered eight in 1930 and forty in 1958. By 2016 the Registrar was manager to half the University’s staff.

The multiplication of universities from the 1890s continued with a new cluster in the 1960s,  each with its own body of staff supporting the academics. A body of University Academic Administrative Staff created in 1961 became the Conference of University Administrators in 1993. The  resulting Association of University Administrators (AUA) became the  Association of Higher Education Professionals (AHEP) in 2023. CUA traced its history back to the Meeting of University Academic Administrative Staff, founded in 1961. Its golden jubilees was celebrated in 2011 in response to the changing UK higher education sector. It adopted the current name in 2023.

This reflects the development of categories of such support staff not all of whom are classified as ‘Professional’.  A distinction is now common between ‘assistant staff’ and the ‘professionals’, often described as ’academic-related’ and enjoying a comparable status with the ‘academic’.

The question of status was sharpened by the creation of a Leadership Foundation in Higher Education (LFHE) in 2004, merged with AdvanceHE in 2018.  This promises those in  Professional Services ‘a vital career trajectory equal to research, teaching and supporting learning’ and, notably, to ‘empower leaders at all levels: from early-career professionals to senior executives’ That implies that executive leadership in a provider will not necessarily lie with its academics. It may also be described as managerial.

Reading University identifies ‘role profiles’ of four kinds: ‘academic and research’; ‘professional and managerial’; support roles which are ‘clerical and technical; ‘ancillary and operational support’. The ‘professional and managerial’ roles are at Grades 6-8. It invites potential recruits into its ‘Professional Services’ as offering career progression at the University. The routes are listed under Leadership and Management Development; ‘coaching and mentoring’ and ‘apprenticeships’. This may open a ‘visible career pathway for professional services staff’ and ‘also form part of succession planning within a team, department or Directorate or School where team members showing potential can be nurtured and developed’.

Traditional universities tend to adopt the terminology of ‘Professional Services’. Durham University, one of the oldest, details its ‘Professional Services’ in information for its students, telling them that they will ‘have access to an extensive, helpful support network’. It lists eleven categories, with ‘health and safety’ specifically stated to provide ‘professional’ advice. York University, one of the group of universities founded during the 1960s, also lists Professional Services. These are ‘overseen by the Chief Financial and Operating Officer’ and variously serving Technology; Estates and Facilities; Human Resources; Research and Enterprise; Planning and Risk; External Relations; student needs etc. The post-1992 Oxford Brookes University also has its Professional Services divided into a number of sections of the University’s work such as ‘academic, research and estates’. Of the alternative providers which have gained ‘university title’ Edge Hill (2006) lists seven ‘administrative staff’, two ‘part-time’, one described as administration ‘co-ordinator’, one as a ‘manager’ and one as a ‘leader’.

Reeds’ study draws on the experience of those working in a wide range of providers, but it does not include an account of the provision developed by  Oxford or Cambridge. Yet the two ancient English Universities have their own centuries-long histories of creating and multiplying administrative roles. The Colleges of Oxford and Cambridge similarly distinguish their ‘academic’ from their other staff. For example St John’s College, Oxford and Sidney Sussex College, Cambridge list more than a dozen ‘departments’, each with its own  body of non-academic staff.

In Oxford the distinction between academics and ‘professional’ administrators is somewhat blurred by grading administrators alongside academics at the same levels. Oxford’s Registrar now acts ‘as principal adviser on strategic policy to the Vice-Chancellor and to Council’, and to ‘ensure effective co-ordination of advice from other officers to the Vice-Chancellor, Council, and other university bodies’ (Statute IX, 30-32). Cambridge’s Registrary is ‘to act as the principal administrative officer of the University, and as the head of the University’s administrative staff’ and ‘keep a record of the proceedings of the University, and to attend for that purpose’ all ‘public proceedings of the University’, acting ‘as Secretary to the Council.’

The record-keeping responsibility continues, including ‘maintaining a register of members of the University’, and ‘keeping records of matriculations and class-lists, and of degrees, diplomas, and other qualifications’. The Registrary must also edit the Statutes and Ordinances and the Cambridge University Reporter (Statute C, VI). The multiplication of the Registrary’s tasks now requires a body offering ‘professional’ services. There shall be under the direction of the Council administrative officers in categories determined by Special Ordinance’ (Statute c, VI).

Oxford and Cambridge each created a ‘UAS’ in the 1990s. Both are now engaged in ‘Reimagining Professional Services’. Oxford’s UAS (‘University Administration and Services’, also known as ‘Professional Services and University Administration’) is divided into sections, most of them headed by the Registrar. These are variously called ‘departments’, ‘directorates’, ‘divisions’, ‘services’ and ‘offices’ and may have sub-sections of their own. For example ‘People’  includes Childcare; Equality and Diversity; Occupational Health; Safety; ‘Organisational Development’; ‘Wellbeing’ and ‘international Development’, each with its own group of postholders. This means that between the academic and ‘the traditional student support-based professional services’ now fall a variety of other tasks some leading to other professional qualifications, for example from the Chartered Institute of Personnel and Development, the Chartered Management Institute or in librarianship and technology.

Cambridge’s UAS (Unified Administrative Service), headed by its Registrary and now similarly extensive and wide-ranging, had a controversial beginning. Its UAS was set up in 1996 bringing together the Financial Board, the General Board, and the Registry. Its intended status and that of its proposed members proved controversial. Although it was described as ‘professional’, the remarks made when it was proposed in a Report included the expression of concerns that this threatened the certainty that the University was ‘academic led’. This prompted a stock-taking Notice published on 20 June 2001 to provide assurance that ‘the management of the University’s activities, which is already largely in the hands of academic staff, must also continue to be academic-led’ and that the ‘role of the administration is to support, not to manage, the delivery of high-quality teaching and research’.  But it was urged that the UAS needed ‘further development both in terms of resourcing and of organization’. The opportunity was taken to emphasise the ‘professionalism’ of the service.

With the expansion of Professional Services has gone a shift from an assumption that this forms a ‘Civil Service’ role to its definition as ‘administrative’ or ‘managerial’. ‘Serving’ of the academic community may now allow a degree of control. Reeds suggests that ‘management’ is a ‘role’ while ‘leadership’ is a ‘concept’, leaving for further consideration whether those in Professional Services should exercise the institutional leadership which is now offered for approval.

In Cambridge the Council has been discussing ways in which, and with whom, this might be taken forward. On 3 June 2024 its Minutes show that it ‘discussed the idea of an academic leaders’ programme to help with succession planning by building a strong pool of candidates for leadership positions within the University’. It continued the discussion at its July meeting and agreed a plan which was published in a Notice in the Reporter on 31 July:

to create up to six new paid part-time fellowships each year for emerging academic leaders at the University, sponsored by the Vice-Chancellor. Each fellow would be supported by a PVC or Head of School (as appropriate) and would be responsible for delivering agreed objectives, which could be in the form of project(s).

‘In addition to financial remuneration’, the Fellows would each receive professional coaching, including attendance on the Senior Leadership Programme Level 3. Unresolved challenge has delayed the implementation of this plan so far.

The well-documented evolution and current review of Professional Services in Oxford and Cambridge is not included, but the story of Professional Services told in this well-written and useful book is illustrated with quotations from individuals working in professional services.

SRHE member GR Evans is Emeritus Professor of Medieval Theology and Intellectual History in the University of Cambridge.


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Rebelling together against the myth of the lone creative genius: how arts-based pedagogies enhanced community learning

by Katherine Friend and Aisling Walters

When we write about creativity, we often refer to the work of geniuses; [distancing] ordinary members of society from the act of creativity by reinforcing a perception that they could never be creative themselves (Dymoke, 2020: 80).

Digital story by Kate Shpota

The state of creativity

The damage wrought by the stereotype of a creative as an isolated genius seems likely to increase within the current context of the UK school system, where an overloaded curriculum and assessment driven pedagogies dominate. The 2023 State of Creativity report notes that creativity has been ‘all but expunged from the school curriculum in England’.  Educators across schools and departments in HEIs are attempting to resist the current educational practice which promotes students as consumers and centres our students as active producers in their own learning. Yet, as education policy from primary through to higher education continues not only to cut its emphasis on the humanities and creativity,  but also eliminate arts and humanities departments altogether, higher education runs a profound risk of further alienating students from the benefits of creative thinking and artistic practice.

Our undergraduates, being educationalists, use sociological and psychological lenses to understand the social and cultural landscape affecting both classroom learning and community education more broadly. Nevertheless, despite education being at the intersection of many academic disciplines (Sociology, English, Philosophy, History to name a few), students are often reluctant to incorporate alternative approaches into their learning and even less so into their assessments.

Fear and discomfort

As educators, we ask students to embrace discomfort when learning different theoretical approaches or understanding alternative viewpoints. But often, we do not ask them to embrace discomfort in operating outside of the neoliberal HE system, a ‘results driven quantification [which] directs learning’ (Kulz, 2017 p. 55). Within this context, learning focuses on the product (the assessable outcome), rather than the process (the learning journey). Thus, it is unsurprising that our undergraduates initially baulked at the idea of an assessment that incorporated a creative element, preferring essays and multiple-choice exams instead. Hunter & Frawley (2023) define arts-based pedagogy (ABP) as a process by which students can observe and reflect on an art form to link different disciplines, thus encouraging students to lean into uncomfortable subject matter and explore their place within in the wider world. To build more dynamic and critically analytical students, we had to simultaneously encourage an ABP approach so they would understand their academic and theoretical course content more fully while scaffolding their learning through a series of creative activities designed to engage students with different forms of learning and reflection. By incorporating cultural visits, mentorship, and creative assessments into the module, art enhanced subject teaching while encouraging students to think more deeply about their own practice (Fleming, 2012). Yet, incorporating practice was not enough, we were faced with the question: how do educationalists ask students to engage with their vulnerabilities around creative practice (the belief and the engrained fear that they cannot do art or are not good at art) and lead them to an understanding that vulnerability itself can be beneficial?

Perhaps, the most basic answer came by asking ourselves, are we, as academics, scared of implementing creative pedagogies because we are scared of showing our own vulnerabilities? What if we as educators fail at a task and our students see? What would happen if we became vulnerable alongside our students? Jordan (2010) argues that when vulnerability is met with criticism, we disengage as a self-preservation tactic. For Brown, acknowledging our insecurities offers a means of understanding ourselves, developing shame resilience and acting authentically. In our session, our vulnerability as lecturers was tested when engaging with textile art, specifically a battle with crochet. Our students saw educators who were not secure or competent in a task. This resulted in a small amount of mockery, but also empathy and offers of support. By stepping out of our comfort zone and embracing a pedagogy of discomfort (Boler 1999), we encouraged our students to challenge themselves. Romney and Holland (2023) refer to this as a ‘paradox of vulnerability’: by overcoming our own reluctance to be vulnerable with our learners we create connections and a sense of trust. We should add that the session explored women’s textile art as activism and the outcome, a piece of textile art, symbolically woven together by students and staff—all female.

Collective textile piece

Importance of community and connection

Once we examined theoretical and personal aspects of discomfort and vulnerability, to support and enhance our focus on creative practice, we drew on local cultural partnerships. The incorporation of cultural visits, mentorship from resident artists, and creative exercises enriched our subject teaching while simultaneously encouraging students to think more deeply about their own practice (Fleming, 2012). It also built an alliance between social scientists and colleagues in arts and humanities disciplines, capitalising on their expertise and years of honing ABP. Nottingham is a city where the legend of Robin Hood, outlaws, and rebellion intersect with vibrant cultural community. But many of our students do not engage with cultural spaces, leading to double disconnect, first from their own creative practice and second from the cultural sector altogether. Our students expressed their disconnect from the cultural heart of Nottingham was due to the spaces being ‘not for them’ or a worry that they would not ‘understand’ the art. By exploring the city centre as a group, walking from one site to another, we broke down barriers around these prohibited spaces.

Engagement with Nottingham by Alisha Begum

Once inside the Nottingham Contemporary, the resident artists told their own stories of fear, worries of judgement, and expressed anxieties of creative practice, thus setting our students free from the myth of the genius artist – untouchable by self-doubt. This realisation allowed our students to relax and engage worry-free into the creative tasks.

By joining in with these activities, lecturers and students learned alongside each other, tackling our insecurities regarding our creative abilities together as a learning community. Perhaps community was the most important outcome in the project as connection was central. Exposure to the cultural sites created a feeling of connection with the cultural heart of the city. Students also, perhaps more importantly, reported that they became more connected to an understanding of themselves as creatives, becoming more autonomous and engaged in their own learning.

Digital storytelling: Identity Crisis by Shahnaz Begum

Perhaps it is most appropriate to end this post with the voice of one of our year-two students—the transcript from a podcast created as part of her larger portfolio. She asserts:

Art in education is a goldmine of untouched opportunities [and can be] used to foster students’ holistic development, stimulate creative thinking and engagement with social justice. … and to my fellow Artivists, embrace creativity one canvas at a time.

Katherine Friend is an Associate Professor of Higher Education at Nottingham Trent University. Her work focuses on three themes: the underrepresented student experience on university campuses, the importance of undergraduate engagement in the cultural sector, and reconciling international and academic identities. Threading all three themes together are discussions of one’s ‘place’ and/or ‘space’ in HE and how social and cultural hierarchies contribute to identity, representation, and belonging.

Aisling Walters is a Senior Lecturer in Secondary Education at Nottingham Trent University whose research focuses on the development of writer identity in trainee English teachers, preservice teachers’ experiences of prescriptive schemes of learning, arts-based pedagogies, and students as writers. 

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The disruptive idea of the university

by Rob Cuthbert

Ideas of the university in the public domain are hopelessly impoverished. ‘Impoverished’ because they are unduly confined to a small range of possible conceptions of the university; and ‘hopelessly’ because they are too often without hope, taking the form of either a hand-wringing over the current state of the university or merely offering a defence of the emerging nature of ‘the entrepreneurial university’.”

Fifty years on from the Robbins Report, that was how Ron Barnett began Imagining the University in 2013, and it seems that nothing much has changed since then. Stefan Collini had written a much-cited book, What are universities for?, in 2012, which as the Guardian review said (Conrad, 2012) was “heavy on hand-wringing and light on real answers”. Tom Sperlinger, Josie McLellan and Richard Pettigrew wrote Who are universities for? Remaking higher education in 2018, which despite its respectable intentions was more akin to what Barnett called a ‘defence of the emerging nature of the entrepreneurial university’, aiming in the authors’ words to “make UK universities more accessible and responsive to a changing economy.”

By 2019 Raewyn Connell was taking a rather different tack in The Good University: What Universities Actually Do and Why It’s Time for Radical Change:

“… what should a ‘good university’ look like? … Raewyn Connell asks us to consider just that, challenging us to rethink the fundamentals of what universities do. Drawing on the examples offered by pioneering universities and educational reformers around the world, Connell outlines a practical vision for how our universities can become both more engaging and more productive places, driven by social good rather than profit, helping to build fairer societies.”

Simon Marginson and his colleagues in the Centre for Global Higher Education have pursued a broad programme to conceptualise and promote the idea of the public good of higher education, but in his interviews with English university leaders:

“Nearly all advocated a broad public good role … and provided examples of public outcomes in higher education. However, these concepts lacked clarity, while at the same time the shaping effects of the market were sharply understood.”

His sad conclusion was that:

“English policy on the public good outcomes of higher education has been hi-jacked, reworked, and emptied out in Treasury’s long successful drive to implement a fee-based market.”

This means that everyday pressures too often drive us back to either handwringing or apologetic entrepreneurialism, or some mixture of the two. Even Colin Riordan, one of the most thoughtful of VCs during his tenure at Cardiff, could not break the mould:

“What are universities for? Everybody knows that universities exist to educate students and help to create a highly educated workforce. Most people know they’re also the place where research is done that ends up in technologies like smartphones, fuel-efficient cars and advanced medical care. That means universities are a critical part of the innovation process.”

These ideas sell the university short, and leave their leaders and managers ill-equipped to live the values they need to protect.

We are entering an era when Donald Trump and Elon Musk seem determined to ‘move fast and break things’, as the Facebook motto once had it. Mark Zuckerberg tried to move on ten years ago to “Move fast with stable infrastructure”, but it seems that Elon Musk didn’t get the memo, as the ‘Department of Government Efficiency’ cuts huge swathes through and – as it presumably hopes – out of US government. Whether or not DOGE succeeds we will soon discover, but the disregard for stable infrastructure may well prove fatal to its own efforts.

People would not normally accuse a university of moving fast, but what some might see as an excessive concern for stable infrastructure perhaps conceals the speed at which universities move to break existing ideas and understandings. The pursuit of truth may be an imperfect way to describe the aim of the university, but as an academic motivation it suffices to explain how one way of understanding will sometimes rapidly give way to another. Yes, we know that some paradigms hang on doggedly, often supported long past their sell-by date by academics with too much invested in them. But usually and eventually, often more suddenly, the truth will out.

How can universities best protect their distinctive quality, of encouraging open-minded teaching and research which will create the most favourable conditions for learning, individually and collectively? Strategies and academic values have their place, they might even constitute the stable infrastructure that is needed for a university to flourish. But the infrastructure needs to be built on a simple idea which everyone can comprehend. And that simple idea has to be infinitely flexible while staying perpetually relevant – here is one I prepared earlier:

“Many people can’t shake off the idea that management in higher education is or at least it should be about having clear objectives, and working out what to do through systematic analysis and ‘cascading’ objectives down through the organisation. They want to see the university as a rational machine, and the manager as a production controller, because Western scientistic culture has encouraged them to think that way.

The best way to deal with that way of thinking is to agree with it. You say: yes, we must focus on our key objective. In teaching our key objective is personal learning, development and growth for students, a process which cannot be well specified in advance. In research our key objective is the generation of new knowledge. So in higher education the key objective in each of our two main activities is the generation of unpredictable outcomes. Now please tell me what your key performance indicators will be.”[1]

The fundamental test of performance for a university is that it generates unpredictable outcomes. An infinitely flexible, endlessly relevant idea that everyone can understand – and always disruptive. That is why higher education matters – not just training students for the economy, not just innovation in research for economic growth. Universities need to keep generating unpredictable outcomes because that is their unique function as open public institutions, and that is what their wider society needs and deserves.

Rob Cuthbert is editor of SRHE News and the SRHE Blog, Emeritus Professor of Higher Education Management, University of the West of England and Joint Managing Partner, Practical Academics. Email rob.cuthbert@uwe.ac.uk. Twitter/X @RobCuthbert.


[1] Text taken from inaugural professorial lecture; Rob Cuthbert, 7 November 2007