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The Society for Research into Higher Education

Tag Archives: Decision making


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Studying abroad at home: why Korean students are choosing US branch campuses in Korea

by Kyuseok Kim

In South Korea, education has long been the most powerful route to social mobility and prestige, but a recent study shows how that pursuit is changing. Published in the Asia Pacific Education Review (2025), one of the newest article in transnational education (TNE) research investigates why Korean students are now choosing to study at US branch campuses located inside their own country rather than traveling abroad. Focusing on N University, a US-affiliated institution within the Incheon Global Campus, the study explores how students balance ambition, constraint, and identity in one of the world’s most competitive education systems.

Korea’s higher education landscape is characterised by rigid hierarchies in which the name of a university often outweighs individual academic or professional ability. Admission to elite institutions such as Seoul National, Korea, and Yonsei University is still viewed as a ticket to success. At the same time, US degrees continue to hold exceptional symbolic power, representing international competence, social status, and career advantage. Yet, for many families, studying abroad is prohibitively expensive, while competition for domestic university places remains intense. The result is that a growing number of students are enrolling in American branch campuses at home, institutions that promise the prestige of a US education without the cost and distance of overseas study.

To explain this trend, the researchers propose a Trilateral Push–Pull Model. Traditional models of student mobility describe decision-making as a process between two countries or schools: one that pushes students out and another that pulls them in. However, international branch campuses (IBCs) add a third dimension. Korean universities push students away through limited access and rigid hierarchies. US universities attract them with prestige and global capital but are often out of reach financially and logistically. The IBC exists between these poles, offering an American degree and English-language instruction within Korea’s borders. This framework captures how students navigate overlapping pressures from domestic and global systems.

Drawing on interviews with 21 Korean students, the study reveals several interconnected findings. Many participants viewed the IBC as a second choice, not their first preference but a realistic and strategic option when other routes were blocked. They were attracted by the prestige of American degree, USstyle curriculum (in English), smaller classes, and opportunities for studying at the home campus abroad. At the same time, they expressed anxiety about the ambiguous status of their institution. Several students described N University as “in between”, uncertain whether it was truly American or fully Korean. This ambiguity, they said, made it difficult to explain their school to relatives, peers, or teachers, who were unfamiliar with the branch campus model. In a culture where school reputation carries great weight, such uncertainty caused unease even when students were satisfied with their learning experience.

The study also underscores the continuing role of family influence and educational aspiration. Many students reported growing up in households where parents believed education was the only reliable path to success and were willing to make sacrifices for English proficiency and global exposure. For these families, IBCs offered a middle ground: a way to obtain a foreign education without leaving home or paying international tuition. Students who attended Korean secondary schools typically saw the IBC as an alternative after failing to gain admission to top domestic universities. Those with international or bilingual school backgrounds viewed it as a substitute for studying abroad, particularly after the COVID-19 pandemic made overseas education less appealing or feasible.

In both groups, the IBC served as a strategic compromise. It allowed students to maintain a sense of global ambition while avoiding the financial, emotional, and logistical risks of full international mobility. It also provided a form of what sociologist Jongyoung Kim calls global cultural capital: the symbolic value and recognition that come with foreign credentials. By earning an American degree at home, students could claim global status without physically migrating. This pattern illustrates how globalisation in higher education is increasingly taking place within national borders.

Beyond individual motivations, the study connects these choices to larger demographic and policy challenges. Korea’s declining college-age population and government-imposed tuition freezes have created fierce competition among universities for a shrinking pool of students. In this environment, IBCs serve dual roles: they act as pressure valves that absorb unmet domestic demand and as prestige bridges that connect local students to the symbolic power of American education. However, their long-term sustainability remains uncertain. Many IBCs struggle with limited public visibility, uneven recognition, and questions about academic legitimacy. Unless they establish a clearer institutional identity and stronger integration within the local higher education system, they risk being viewed as peripheral rather than prestigious.

The research also broadens theoretical understanding of international education. By incorporating the IBC as a third actor in the push–pull framework, the study challenges the assumption that global learning always requires cross-border mobility. It also refines the concept of global cultural capital, showing that students can now accumulate globally valued credentials and symbolic advantage through domestic avenues. In countries like South Korea, where education is deeply tied to social status, this shift represents an important transformation. The global and the local are no longer opposites but increasingly intertwined within the same institutional spaces.

In conclusion, Korean students’ choices to enroll in US branch campuses reveal a strategic negotiation between aspiration and limitation. These institutions appeal not to those lacking ambition but to those who seek to reconcile global goals with financial and social realities. They reflect a world in which higher education is simultaneously global and local, mobile and immobile. For IBCs to thrive, they must move beyond copying Western models and instead cultivate programs that are meaningful in their local contexts while maintaining international quality.

This article summarizes the research findings from ‘Choosing a U.S. Branch Campus in Korea: A Case Study of Korean Students’ Decision-Making through the Trilateral Push–Pull Model’ by Kyuseok Kim, Hyunju Lee, and Kiyong Byun, published in the Asia Pacific Education Review (2025).

Kyuseok Kim is a PhD candidate at Korea University and a Centre Director of IES Seoul.

Marcia Devlin


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Let’s not waste any more time

by Marcia Devlin

Last year, I was sent a satirical article about how to sabotage the productivity of your organisation by using a CIA manual from 1944.  It contained advice such as:

  • When possible, refer all matters to committees, for ‘further study and consideration’. Attempt to make the committee as large as possible — never less than five;
  • Haggle over precise wordings of communications, minutes, resolutions; and
  • Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.

There’s more and it’s worth a read.

Reflecting on my time in higher education over three decades, the article was both funny and depressing. Funny, because it precisely describes daily life working in a university, which is peculiar and amusing and many of us would have it no other way. Depressing, because it precisely describes daily life working in a university, which is highly bureaucratic and inefficient and often a profound waste of talent, goodwill and time.

The COVID-19 crisis has provided many opportunities to rethink what we have always done and to do things differently. I’m wondering whether universities might eventually benefit from this terrible crisis, including in ways that could be permanent.

Following the scrambling, adjustments and re-learning required for the global mass uptake of online and digital forms of education, our attention has begun to turn to the implications of this move.

Always of interest, academic integrity and the quality and standards of learning are now the subject of increased interest and scrutiny. As the ubiquitous, supervised, closed book exam en masse became impossible, along with other forms of assessment that require physical supervision of students, less frequently used assessment approaches have been considered and deployed.

Academic integrity is having a day or two in the sun as educators in universities consider how to ensure it, when they can’t always see what students are doing, including during electronic classes. Approaches that are being considered and used include: more gentle and/or educative interpretations of existing assessment and academic integrity policies; the use of technological proctoring tools, including homemade solutions using student phones; and so-called ‘alternative’ assessment.

In Australia, assessment policies have been changed, or waived in part, including through the granting of special power to a senior officer of the University in some places. All of these shifts have occurred with the aim of enabling to practical solutions to challenging and sudden changes.

New and streamlined governance arrangements have been created and enacted to ensure appropriate oversight of teaching, learning and assessment changes in the very short timeframes possible at the time. This one might confound any current CIA operatives in universities who are intent on slowing us down.

Considerations of academic matters that used to take one or two long Academic Board discussions and a fair amount of angst, not to mention tension and in some cases ongoing resentments between parties with different views, gave way, at least momentarily.  They were replaced by shorter, more focused considerations, often in single, brief meetings of key people. As far as I observed at my own University and elsewhere, we have made sensible and defensible positions and enacted them, with broad acceptance and little or no negative ripple.

Of course, we were forced to move quickly by the sudden onset of the COVID-19 crisis, which is the defining feature of most of the world’s experience in 2020. As we enter 2021, a ‘new normal’ is emerging in every aspect of human existence. It is understandable that we should hope things to return to the ‘old normal’, at least in some respects. But I’d argue that academic governance is one area in which we should try to retain the new normal, at least to some extent.

Imagine what might be possible if university staff were freed up, even just a little, from the at times tortuous dance of academic consideration that unnecessarily uses up precious talent, goodwill and time.

What if, post this terrible world crisis, we emerged with a commitment to do things differently in universities and in ways that maintained integrity, but did not steal our precious resources?

What if, instead of us doing as a CIA operative would recommend, such as: “Talk as frequently as possible and at great length. Illustrate your ‘points’ by long anecdotes and accounts of personal experiences”, we simply didn’t do that anymore?

What if we all became more conscious of the time of others that we use up in the pursuit of ancient but no longer purposeful traditions? And what if we all committed to stopping doing this and trying something more respectful instead?

That we have moved many millions of university students to profoundly different ways of learning, teaching and assessment, and created new and efficient ways to consider and govern effectively with academic integrity apparently intact, tells us that anything is possible in the university sector.

When we finally emerge from COVID-19, the world will be a different place and human contact will be more deeply appreciated in many ways. Why don’t we try to respect that contact in our universities by not wasting each other’s talent, goodwill and time any further?

Marcia Devlin is a Fellow of SRHE and former Senior Deputy Vice-Chancellor, now Adjunct Professor at Victoria University in Melbourne, Australia. An earlier version of this article appeared in Campus Review.